Cashback for paying credit card bills? There's an app for that Called CRED.
Cred wants to incentivise timely credit card bill payments - sometimes with reward points, sometimes with chocolate cake.
The Dependent Bureau, Jammu:
By: Keshav
In the beginning of April 2019, the Delhi edition of the Times of India carried a front-page ad for an app that caught our eye. It was bold, black and had a clean, minimalist design - but what product was it advertising?
CRED Front and Second Page ad
Click
to download CRED app
1 / 3
CRED Logo
2 / 3
First Page
3 / 3
Second Page
The ad was for an app called Cred. Freecharge co-founder Kunal Shah started the company and it gathered $25 million in funding from Sequoia Capital last year. In the fintech space, this app operates in the credit cards realm and allows users to keep track of their cards, make payments online and earn reward points and cashbacks for paying bills. Some of the brands that Cred has tied up with for offers include Ixigo, BookMyShow, Airbnb, FreshMenu, and Urban Ladder. (You can install the app using this link to get awesome rewards CRED - Pay credit card bills)
Cred has been doing a lot of advertising in the digital space. The second page talked about the benefits of the app and what it had to offer consumers.
If that wasn't enough, Cred went the extra mile, offering chocolate cake to users on a seemingly random basis, reminding them to pay their bills on time. (You can install the app using this link to get awesome rewards CRED - Pay credit card bills)
Thank you #Cred app! Made my Monday! pic.twitter.com/v2gsp3h0Iq— Anupama Hosad (@anuhosad) April 1, 2019
Mondays made better with #CRED.The reminder and the gesture makes so much sense.— Akanksha Singh (@tweetakanksha) March 25, 2019
Never thought a reminder to pay could have been such a pleasant surprise! Thanks #Cred pic.twitter.com/vqG15YpjUK— Mohammed Moiz (@maverick_moiz) January 3, 2019
Thank you team #Cred app for the super sweet surprise :) - thanks @kunalb11 pic.twitter.com/3MDOPvCqDZ— Netra Parikh (@Netra) March 26, 2019
Apart from the cake, one of its users pointed out that the app led him to a service he wasn't previously aware of.
The #Cred app is introducing me to services and sites I didn't even knew existed. Win Win for all.Latest available reward is a Therapy Puppy, redeem to get "play date with puppies" at location of your choice ❤️ @kunalb11 🙏 @Cred_club @Techglares pic.twitter.com/Nu9P4SphHk— Jatin Sapra (@jatinsapra) March 21, 2019
Thanks to Kunal Shah's background as an entrepreneur and start-up investor, users have high expectations from this app. Before starting Cred, Shah sold Freecharge to Snapdeal for $400 million in 2015. He managed to secure $25 million in funding for Cred even before it started up. One can only wait and watch to see what kind of company Cred will become...
(You can install the app using this link to get awesome rewards CRED - Pay credit card bills)
(You can install the app using this link to get awesome rewards CRED - Pay credit card bills)
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